Omnivore's Dilemna Chapter 9: "Big Organic"

Michael Pollan's ninth chapter in the book focuses mainly on, as the title would suggest, the popularity of organic foods in our society and how they are becoming "big" in industry. Pollan makes the realization that the labels on most dairy and organic products cannot possibly have flawless truth to them. he essentially decides that what isnt necessarily true, is typed on the label in order to give him the inspiration to imagine where he wants his food to come from, which makes him more compelled to purchase that product. However, reading a label with fancy words is, as Pollan says, "an imperfect substitute for direct observation of how a food is produced."

It becomes impossible we realize for an industry such as whole foods to maintain the simple and agricultural foundation on which it was built while industrializing the industry which makes it possible to mass produce their organic products (or really any of their products for that matter). This issue is supplemented by the high demand for fresh, healthy, came-from-a-good-place food at low prices. There is no way that everyone is happy here, because it is impossible to accomplish all of these goals within one industry.

Reading this chapter made me wonder, if people were really adamant about feeling good about where their food was coming from then would they be willing to pay even more for it? because it seems as i said before that there must be some sort of compormise when it comes to this issue.